Type
Landing page redesign for Polish branch of Decathlon
Team
The project team consisted of a UX/UI designer (myself), and a senior UX/UI designer
Responsibilites
As the UX/UI designer, I had to work under a tight timeline and check new design live
Project summary
Problem
Decathlon’s landing page had to be updated for the summer season, the existing design was outdated and did not effectively showcase the most popular sports of the summer. The page needed a redesign that would not only appeal to users but also meet tight deadline and highlight the most profitable products.
Solution
The solution was to create a new landing page with a fresh design, featuring high-quality images and clear calls to action that would encourage users to explore and make purchases
Constrains
The project was under a strict deadline and Decathlon preferred to test designs directly on their website rather than on mockups.
Design Approach
Sketches
Based on data we got, we developed initial sketches of the landing page that focused on highlighting the most popular sports of the summer and making it easy for users to find and purchase products related to those sports.
Wireframes
We developed wireframes of the new landing page based on the initial sketches and iterated on them until we arrived at a design that met senior UX/UI designer expectations, and user needs. The final design highlights what users are looking for.
Final Design
The final design was well-received by the users and resulted in increased conversion and sales. Despite the lack of time, the design was successful in achieving the project’s goals.
